Our Mission

The team of specialists at Williams Group™ is dedicated to helping clients better grow, prosper and enjoy the business of eyecare practice through The Williams Way™: A process to better define and achieve objectives through the industry’s most effective combination of methods, team training, implementation structure, technology solutions and relationship-based consulting.

Company Profile

Consulting Solutions
Williams Group™ is the worldwide leader in eyecare practice management consulting. With headquarters in Lincoln, Nebraska, Williams Group™ helps eyecare practice owners all over the world better grow revenues and profits, as well as better control and enjoy their practices. From one-hundred-year-old practices to folks just opening their doors; from AOA presidents to new graduates; Williams Group™ helps practice owners master the business of owning and operating a practice, thereby realizing much greater success and fulfillment. Staffed by a combination of business, finance and marketing experts, as well as optometrists, Williams Group™ maintains a totally unique understanding of today's challenges in practice, and achieving total success therein.

The vision of Williams Group™ has not changed in two decades: Helping successful practices become more successful. We provide relationship-based consulting services to help practice owners flourish professionally while having the time and resources to enjoy all aspects of a balanced life. Success is not just a busy practice. Success is balance. It is to that end the Williams Group™ team is totally dedicated to each and every client.

For more information on our consulting solutions, including our renowned FASTTRACK™ program, click here.

Software Solutions
At Williams Group™, we believe that in order to be considered “industry standard” you must live up to the high standards of the industry. That’s why we developed Practice Director™, the new productivity software that will soon become a fixture in eyecare practices around the world.

Practice Director™ is built using the JAVA programming language by Sun Microsystems on the PostgreSQL database, the most feature-rich, robust open-source database available. It is highly resistant to errors and crashing and easy to update securely via the Internet.

Practice Director™ can be run on Windows, Macintosh or Linux. We’re confident that Practice Director™ will be the last software you’ll ever need.

For more information on Practice Director™ software, click here.

Interactive Multimedia and Web Solutions
We pace the speed of technology to bring you the absolute best in multimedia solutions for the eyecare industry. Our latest accomplishment brings you greatly improved patient education animations that have been perfected by the voice of our clients to meet your unique needs.

EyeMotion™ helps bring the power of the web to practices like yours through dedicated service and an unwavering emphasis on education. With our industry expertise, clients experience increased profitability, enhanced patient retention and amplified patient education.

EyeMotion™ offers the needed tools to create an online resource for current and prospective patients. Our websites, educational animations, web marketing solutions, and information portals are proven methods to enhance your marketing efforts and business growth.

Today around 50 million people manage their health interactively on the Internet, influencing the health care decisions for 95 million people. These e-health consumers typically have higher income levels, higher education, and better insurance coverage — making them a popular target market for health care professionals. With EyeMotion™, eyecare professionals can establish a dynamic web presence to reach this growing number of patients seeking health care options online.

For more information on EyeMotion™ interactive multimedia solutions, click here.

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